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According to the article below, one of the driving factors why people are going green began with the first signs of changes in climate. Nearly 60% of people who pick up a newspaper and magazine find themselves reading a green article. And over 30% of consumers go into stores and realize that they are now buying more green products. This change in people living trend is definitely an advantage for IKEA. IKEA is known as an eco-friendly brand by series of changes for the environment like using brown cardboard, moving towards powering all of its stores by renewable energy,....; yet still keep the reasonable price tag. The green trend is spreading worldwide, and IKEA is becoming the destination for all people who care about the budget green furniture.

Sources:
http://www.ecoevaluator.com/lifestyle/green-basics/green-awareness-is-increasing.html
http://www.theecologist.org/green_green_living/behind_the_label/1098324/behind_the_brand_ikea.html


 





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